Jaw augmentation popular in UK

Jan 18

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Technorati Tags: jaw implants, chin augmentation

People are finally giving in to the idea that weak jaw lines are obstacles to good facial appearance. As people get so concerned of getting the right curves on various parts of the body, it took them quite a while to give attention to that part of the face that needs a considerable amount of attention as well: the chin. And now the time has come for the chin to take the spotlight and people are lining up to augment their jaws as part and parcel of the latest must-have procedures.

Independent Online delivers the details:

Disillusioned with weak jawlines or unbecoming jowls, and enamoured with the strong, confident profiles of celebrities such as Claudia Schiffer and Sarah Jessica Parker, or Brad Pitt and Daniel Craig, growing numbers of Britons are deciding to part with thousands of pounds in order to augment their chins.

Britain's leading surgeons are reporting an increase of up to a 35 per cent in the number of patients, both male and female, booking in for surgical chin enhancement. Across Europe, the rise is even higher, with Dr Javier de Benito, a leading Spanish surgeon and president elect of the International Society of Aesthetic Plastic Surgery (Isaps), estimating it to be nearer 50 per cent.

The procedure - unlike genioplasty, which entails the breaking and resetting of the jaw - involves the insertion of a permanent, usually silicon, implant through an incision made inside the mouth. The effect, although only pushing the chin forward by a few millimetres, is said to dramatically improve the balance and contours of the face. It typically costs about £3,500.

According to a consultant surgeon at London Plastic Surgery Associates, many of those who were initially considering rhinoplasty are now undergoing chin augmentation. Sometimes, it’s not the nose that is the problem but a recessive chin, which makes their noses look proportionately larger.

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